What’s in a Logo ?

Logos surround us on a daily basis. They are a company’s nameplate .
They’ll pay big bucks to have one created. And sometimes, within the cleverly designed elements, lies another element.

Have a look at these logos. Click on the image and zoom to see the hidden meanings.


If Nokia’s Logo Tells the Truth

Source : Tech blog

Let’s face it, Nokia phones just don’t have the same appeal as they used to, or at least ever since Apple released iOS and Google, Android. If they were to update their logo, it might look something like the mockup above.

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Shuffling the Famous Logos

Lately, I came across a project posted on the inspirational site termed “The Greatest Brandversations”. This incredibly creative assignment was completed by Stefan Asafti, a designer from Cluj-Napoca, Romania. The project visually portrays a sort of a brand war between famous brands. The designer has taken two top rivals from an industry and switched the logo design of both rival companies to make a sort of visual confusion for the brand lovers.

The project revolves around the idea that the modern day brands have established a history among their customers. There have been several famous brand rivalries like the one between Coke and Pepsi. These brands used to visually communicate this rivalry through their creative and conceptual ads. Stefan, in his project, has shown this visual communication by showing how the logos of both rivals influence one another.
Stefan has successfully demonstrated that he is among the talented and creative graphic designers. I thoroughly enjoyed watching these mind-boggling brandversations of famous brands and surely hope that you guys will also be amazed to watch them.

McDonalds – Burger King Brandversation


The actual founder of Cadillac is Henry Ford (founder of Ford).

After Henry left the company, his financial backers tried to close down the company assets, but an engineer, Henry M.Leland persuaded them to continue the company instead. Soon, Cadillac was born.

The company name Cadillac was named after Henry M.Leland ancestor, Antoine de la Mothe Cadillac and the logo was inspired by the family coat of arms from Antoine de la Mothe Cadillac family.

La Mothe Cadillac family coat of arms

Cadillac Logo History


KFC was created by Colonel Sanders, who became the emblem of the logo in a stylized version since the creation of the 1st logo. Year after year, the emblem is redesigned to be more and more nice and friendly!

After 26 years, the first logo was redesigned: the ribbon bow tie appears shorter and the fonts on the words «Kentucky Fried Chicken» were changed. The third version of the logo was designed in 1991: the words were changed to “KFC” instead of “Kentucky Fried Chicken”. The word changes were mainly due to the different marketing direction that KFC was trying to approach. The “Fried” sounds too fatty and was taken out from the logo and replaced by the word “KFC”. KFC emblem went through design changes again in 1997: Colonel Sanders appears friendly in this version, we can see his teeth! From 2006, the latest version of KFC emblem was born: The Legendary KFC Colonel got stripped off his white suit! Relax! He got an all new red apron. This new version could reinforce the sentiment of good quality, home cooked food, and of course the fact that the Colonel devised the secret recipe himself. This new logo is expected to be more captivating for the sensibilities of the new generation customers.

After reading this post and looking at the various logos of KFC , I was reminded of my trip to Japan. I would like to share this pic with you all .

– Sent by Dahni Hayden .