Bing Should Have Googled ‘Bing’ In Chinese

Source : Tech.li

There’s a reason why American companies can’t seem to grasp Asian markets. Why?

Culture.

Startups and established companies need to understand that simply throwing a branch down in a random Asian country is probably going to result in an embarrassing and costly mistake. The Asian markets vary too much in complexity and culture from the United States or Europe to fool hardily enter hoping for the best.

One of the biggest mistakes a foreign startup can make is neglecting to check the Chinese translation of their brand or slogan. Even some of the world’s most popular brands make the International mistake:

Bing!

Pronunciation: Bing!

Translation: Disease and Malaria!

Google

Pronunciation: Guge

Translation: Millet song (Old McDonald doesn’t inspire confidence)

Facebook

Pronunciation: Fei-shi-boo-ku

Translation: You must die. (Unequivocally)

Coke-Cola

Pronunciation: Ke-ke-ken-la

Translation: Female horse stuffed with wax

Pepsi:

What they meant: Pepsi Brings you Back to Life

What they actually said: Pepsi Brings Your Ancestors Back from the Grave

Kentucky Fried Chicken

What they meant: Finger lickin’ good

What they actually said: Eat your fingers off

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Osama keeps an eye on earth from hell !

Source: Deccan Chronicle

May 1,2012, a year after Osama bin Laden was killed by US Navy SEALS in the Pakistani garrison city of Abbottabad, the world’s number one terrorist was busy tweeting from hell!

Dozens of fake accounts were floated on Twitter shortly after bin Laden’s death and ever since, there has been non- stop updates and ‘fatwas’ from ‘hell’.

“My ex-wife is talking to ABC News. This is even more disrespectful than the time she asked to look out a window…,” read a tweet by a fake account operated by ‘Osama’.

Another one pronounces that ‘hot chocolate is haram’. The descriptions of Osama on the many fake accounts are hilarious.

One such account describes him as ‘former public enemy #1′.

One tweet on a fake account went: “…faked my own death, now travelling the world. Maybe I’m coming to your city! Check your local Al Qaeda branch!”

On other accounts, the messages are matter-of-fact: “I was the leader of Al Qaeda. Now I’m dead” or “Those still alive can reach me at OsamaInHell” or “I was once the best terrorist of all time! Greatest ever at hide and seek!”

Sometimes the tweets are scary. “I may be dead…but life continues!!!” or “71% of the Earth is covered in oceans. So I may be anywhere!! (Remember that!)”

The American commandos took away bin Laden’s body after shooting him in his compound located a short distance from the Pakistan Military Academy. His body was later buried at sea.

Bin Laden’s three widows and 11 members of his family were recently deported to Saudi Arabia. One tweet on a fake account on the first death anniversary of bin Laden was rather philosophical.

“It’s been almost a year… Time flies when you’re dead!” Another one read: “What is it with Obama and surprise visits on May 1st?”

A popular spoof website went a step further and published an interview with bin Laden: “The guys in Heaven all want to come down here. There’s no hot stuff up there – not even a Lamb Tikka Masala. Man, I tell you, it’s sure great fun here in Hell”.

Bin Laden claimed he was friends with Stalin and Hitler. “Stalin’s a great guy. Vow! If only I had met him while I was still in your Earth zone. Adolf is a nice guy too, but he is a bit of a stiff. Keeps on about how he should not be down here in Hell but up in Heaven ’cause of the good things he’d done in his Earth life”.

Unfortunately, the biggest spoof-like story emanating from Pakistan on bin Laden’s first death anniversary is for real.

The Express Tribune reported that people were visiting the site of bin Laden’s razed compound to offer ‘fateha’ and witness a ‘miracle’ – water gushing forth without use of an electric motor.

Though this could have been caused by a fractured water line, many claimed that water gushes forth like a spring because those killed at the place were innocent.

Book Review : The Red Market : On the Trail of the World’s Organ Brokers, Bone Thieves, Blood Farmers and Child Traffickers by Scott Carney

Title: The Red Market: On the Trail of the World’s Organ Brokers, Bone Thieves, Blood Farmers and Child Traffickers
Author: Scott Carney
Publisher: Hachette India
ISBN: 978-93-5009-351-1
Pages: 241
Genre: Non-Fiction
Source: Publisher
Rating: 5/5

Let me make you aware right at the outset: The Red Market is not going to be an easy read. If you are looking for something nice and warm and mushy, then don’t even pick it up, however if you want to know reality and what goes unnoticed and unseen, then this is the book you must read. Through ten detailed, sometimes nauseating chapters , Scott Carney removes the mask from the many layers of exploitation, experimentation, harvesting, and piecemeal selling of humans and human organs.

Targeted subjects include: the organ harvesting of corpses; the selling of kidneys and lungs and the thin red line of social acceptance it has reached in certain provinces in India; the kidnapping and subsequent cross-continental adoption of children from third world nations; the pharmaceutical practice of using willing human guinea pigs to test potentially dangerous new medicines; and even the growing market for real human hair.

To know what takes place behind the curtain is discomforting for sure, however this kind of education is much needed. Carney an investigative reporter is allowed that insider’s perspective into the on-goings of the market of organ trafficking and selling. The book is full of individuals whose lives have literally been taken from them – who have been coerced into selling their blood (drained almost), women and men who owing to circumstances have no choice but to sell their kidneys and other body organs, of parents whose child is taken away from them (in the name of adoption) and settled in America, only to be abused for work.

The writing is frank and not for once does Carney mince his words. He tells it the way it is even if it means that readers have to squirm at the thought of it. It is not easy to take note that even during the age of globalization and policies and procedures, there are brokers who are adept at finding loop holes in the system – from selling of organs to surrogate pregnancies to stealing babies. Carney also takes a close look at the underlying issues – the anonymity in organ donation (which works best for the middlemen), the nature of fluctuating demand where growing technology is concerned and the relationship between the free market and the individual’s choice or the lack of it.

Carney writes in first-person, making you feel that you are right there as the events unfold. The reading is not difficult – it is simply written. Just that one has to pause several times while reading it, so one can move on with it, considering the topic. Scott Carney has done an outstanding job with this book. He has unearthed the darker side of humanity and the extent to which human beings reach the bottom-most level. He asks difficult questions for which there are no answers. The Red Market is a gripping account of an invisible crime wave that lurks between us and wings itself in every medical breakthrough. It will make you wonder and think a lot about the issue on hand.

Head injury turns college dropout a maths genius

Source : Times of India

In an incident which appears be a perfect plot for any reality-based fiction work, an American college dropout after being brutally attacked by a group of street robbers has turned a mathematics genius.

It happened after 41-year-old Jason Padgett’s brain was damaged in a brutal attack by muggers. He was left concussed after being ambushed outside a karaoke club and repeatedly kicked in the head, the Daily Mail reported.

Now, wherever Padegtt looks, he sees mathematical formulas and turns them into stunning, intricate diagrams he can draw by hand.

He is the only person in the world known to the skill, which experts say, was caused by his head injury. They believe the damage to Padgett’s brain has left him with a “remarkable gift” for figures.

To understand how Padgett’s brain works, neuroscientist and philosophy professor Berit Brogaard and her team flew Padgett to Finland to run a series of tests.

His brain scanning showed damage that was forcing his brain to overcompensate in certain areas that most people do not have access to.

Brogaard, who is based at the Centre for Neurodynamics at the University of Missouri-St. Louis, said the result that Padgett is now an acquired savant, meaning brilliant in a specific area.

“Savant syndrome is the development of a particular skill, that can be mathematical, spatial, or autistic, that develop to an extreme degree that sort of makes a person superhuman,” the professor added.

Humanity Still Exists : Indian Village Renamed Snapdeal.com

Source : TechCrunch , 2011

A village in India has decided to rename itself and henceforth be known as Snapdeal.com Nagar (which means town). Snapdeal.com being an online couponing company that recently raised $12 million and has the lead over Groupon in India in the local ecommerce space.

So what gives? This isn’t exactly the first time anything like this has happened (mostly for cheap publicity scoring reasons), but the story behind it is unique and worth sharing.

Snapdeal has adopted a remote village in India and enabled clean drinking water facilities for its people by installing manual pumps. To show their gratitude, the village’s residents have decided to rename their village to Snapdeal.com Nagar, actually taking the company by surprise.

Snapdeal.com CEO Kunal Bahl tells that the goal has always been to build a socially responsible organization, and that the decision to provide clean drinking water for the village came from a conversation with one of its 500 employees in the hallways.

This person mentioned that his family lives near a cluster of villages where the locals have to walk over a kilometer every day and stand in line just for clean water, so Bahl figured they should explore if they couldn’t easily and cost-effectively solve their problem.

Bahl is refreshingly modest about what happened next, too:

We honestly did something very simple – didn’t even cost that much – and installed 15 hand pumps, which now enable clean water within a distance of 50 meters for all the residents of the village.

We must have spent a total of $5000 on getting this and the really cool part about this is that these 15 hand pumps will give clean water to the villagers for the next 15-20 years!

The decision to rename their village Snapdeal.com Nagar, Bahl says, was not only a gesture of appreciation from the residents but also a sort of demonstration against the local governance and administration, for their lack of care and competence.

Bahl also explained that they’ll be doing a lot more over the next few years for the community in this village, such as upgrading facilities in the local school and hospital.

In another testament of his humility, Bahl concludes:

Ours is a fast growing, yet relatively still-to-get-there company with 500 people.

There are 640,000 companies incorporated in India, many many of them much much larger than ours. Assuming even 10% have the resources to do anything (and $5000 isn’t really a lot), we can solve water problems for 64,000 villages and millions of people in India. Something to think about.

Shuffling the Famous Logos

Lately, I came across a project posted on the inspirational site termed “The Greatest Brandversations”. This incredibly creative assignment was completed by Stefan Asafti, a designer from Cluj-Napoca, Romania. The project visually portrays a sort of a brand war between famous brands. The designer has taken two top rivals from an industry and switched the logo design of both rival companies to make a sort of visual confusion for the brand lovers.

The project revolves around the idea that the modern day brands have established a history among their customers. There have been several famous brand rivalries like the one between Coke and Pepsi. These brands used to visually communicate this rivalry through their creative and conceptual ads. Stefan, in his project, has shown this visual communication by showing how the logos of both rivals influence one another.
Stefan has successfully demonstrated that he is among the talented and creative graphic designers. I thoroughly enjoyed watching these mind-boggling brandversations of famous brands and surely hope that you guys will also be amazed to watch them.

McDonalds – Burger King Brandversation