KFC was created by Colonel Sanders, who became the emblem of the logo in a stylized version since the creation of the 1st logo. Year after year, the emblem is redesigned to be more and more nice and friendly!

After 26 years, the first logo was redesigned: the ribbon bow tie appears shorter and the fonts on the words «Kentucky Fried Chicken» were changed. The third version of the logo was designed in 1991: the words were changed to “KFC” instead of “Kentucky Fried Chicken”. The word changes were mainly due to the different marketing direction that KFC was trying to approach. The “Fried” sounds too fatty and was taken out from the logo and replaced by the word “KFC”. KFC emblem went through design changes again in 1997: Colonel Sanders appears friendly in this version, we can see his teeth! From 2006, the latest version of KFC emblem was born: The Legendary KFC Colonel got stripped off his white suit! Relax! He got an all new red apron. This new version could reinforce the sentiment of good quality, home cooked food, and of course the fact that the Colonel devised the secret recipe himself. This new logo is expected to be more captivating for the sensibilities of the new generation customers.

After reading this post and looking at the various logos of KFC , I was reminded of my trip to Japan. I would like to share this pic with you all .

– Sent by Dahni Hayden .


2 thoughts on “KFC

  1. I used to work for the ‘Colonel’ (not really a Colonel) when I was a young-en’ and the logo was still the original. I suppose some objected to the Southern plantation owner look. Then the dumb-ing down of advertising took place – Hmm, asymmetrical or symmetrical tie? And they tried to escape the whole ‘fried’ thing. In the 2006 and present logo, what was, what is this, the Dave Thomas – Wendy’s look-alike? It is my understanding that today, KFC does not even really stand for Kentucky Fried Chicken? We are not stupid! People like KFC because it is chicken, it’s fried and a Kentucky recipe by a guy that failed at pretty much everything until he was 65, when he started Kentucky Fried Chicken!

  2. I am living in Channai,Tamilnadu State, India, my 8 years old grand daughter Lathika wants daily Pop Chicken minimum one large pocket, my husband 61 years old likes boneless chicken strips.Now the KFC chickens are available around the world, so no more problem for crispy chicken taste,, veg also mouth watering.

    Thank You
    Padmini Sukumaran

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