This print advertisement by Halls was held winner at Eurobest 2006. The ad is showing a man taking vapor while keeping just a tablet of halls underneath. The presentation of the advertisement is so strong that it explicitly and clearly spells out the message; the effect of the Halls is so strong that it could be taken as vapor.
The idea was very expressive in itself with a strong visual sense. Therefore the ad is created out of synthesis between expressive idea and remarkably excellent execution.
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