Johnnie Walker is a brand of Scotch whisky produced in Kilmarnock, Scotland. It is the most widely distributed brand of Scotch whisky in the world, sold in almost every country and with yearly sales of over 120 million bottles.
Johnnie Walker History
Originally known as Walker’s Kilmarnock Whisky, the Johnnie Walker brand is a legacy left by John “Johnnie” Walker after he started to sell whisky in his grocer’s shop in Ayrshire, Scotland. After Walker’s death in 1857 it was his son Alexander Walker and grandson Alexander Walker II who were largely responsible for establishing the Scotch as a popular brand .
Alexander Walker first introduced the iconic square bottle in 1870. The product label is applied at an angle of 24 degrees which means the text on the label could be made larger and more visible . In 1908, when James Stevenson was the Managing Director, there was a re-branding of sorts. The whisky was renamed from Walker’s Kilmarnock Whiskies to Johnnie Walker Whisky.The company joined Distillers Company in 1925. Distillers was acquired by Guinness in 1986, and Guinness merged with Grand Metropolitan to form Diageo in 1997. In 2009 the advertising agency Bartle Bogle Hegarty created a new short film, starring Robert Carlyle and called The Man Who Walked Around the World, which outlined the history of the brand. Diageo has created “The Striding Man Society” which is a members club for JW drinkers Special/ Limited Edition Bottlings: Collector’s Edition, Millennium Editions, Deco, Premier, Swing Superior, Quest, Honor, 21 year, Excalibur, Old Harmony, Excelsior. The Striding Man logo was created in 1908 by an illustrator named Tom Browne to be a likeness of John Walker in traditional attire. In the logo, the man is walking forward, which Diageo says symbolises forward thinking and the pursuit of excellence .
Johnnie Walker Quest – a very special blend, rarer than Blue Label.
Johnnie Walker Honour – one of the most rare and most expensive blends of Johnnie Walker Scotch whisky.
Johnnie Walker Old Harmony – a rare blend marketed at the Japanese market. Very expensive.
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