The original logo of Yahoo! , known as the “Jumping Y Guy,” which featured a blue circle representing the Earth, and a yellow Y-shaped stick figure leaping from the Earth, backed by a purple shadow was designed by David Shen, the 17th employee at Yahoo!. Later, Shen partnered with an ad agency “Organic Online “to design the logotype. Designer “Kevin Farnham” (CEO, Method) from Organic Studios leaded the project.
They needed a horizontal logo as it took less space than the vertical jumping “Y” guy. They finally settled on Able font, which they modified and made purple. The red logo has been used for several years but now Yahoo! plans to extend the purple logo to all its networks. The name Yahoo! is an acronym for “Yet Another Hierarchical Officious Oracle”.
Yahoo! Logo through the ages