IBM Logo

IBM has undoubtedly proven to be the world’s most decipherable logo design. It is one of the best examples of a simple yet attractive emblem and is truly an ideal illustration of the brand. Initially, the company adopted a globe version for IBM logo. However, when the globe version failed, the company employed a friendly and easy image for the logo design. In the renovated emblem, the letters ‘IBM’ were inscribed in a bold and impressive typeface by Paul Rand, a legendary graphic designer. After some years, this IBM logo was again revamped but the alphabets were featured in the same manner.

IBM Logo through the ages .


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s