IBM has undoubtedly proven to be the world’s most decipherable logo design. It is one of the best examples of a simple yet attractive emblem and is truly an ideal illustration of the brand. Initially, the company adopted a globe version for IBM logo. However, when the globe version failed, the company employed a friendly and easy image for the logo design. In the renovated emblem, the letters ‘IBM’ were inscribed in a bold and impressive typeface by Paul Rand, a legendary graphic designer. After some years, this IBM logo was again revamped but the alphabets were featured in the same manner.
IBM Logo through the ages .